Determine if you want a website
There are many ways to make a presence on the web and a website is just one of them. Other types of web presence include social media channels and sites that allow customers to review your business. Before you start making a website, make sure you understand what’s provided by the different types of web presence and the costs and benefits associated with each type.
Both your own website and other types of web presence:
– Reach new and existing customers
– Allow customer interaction [comments, photos]
– Allow customer reviews
– Can be found on desktop and mobile
– Can showcase credentials [awards, recommendations, testimonies]
– Require ongoing maintenance [protecting against hackers, removing spam, responding to comments]
There are also many differences between having your own website and using other types of web presence.
Your own site:
– Offers full control to customize things such as the domain name and layout
– Allows for multiple pages
– Takes longer and is more difficult to set up
Other types of web presence:
– Are free or have low costs
– Are quick and easy to set up
– Offers limited control to customize things such as the domain name, layout, and functionalities provided.
As you think through these points, figure out what you’re trying to achieve with your online presence. Do you just want people to be able to find your business address and phone number online so they can contact you directly? A listing on a business directory or review site may suffice. If you want an online shop, a blog and details about what you do, a website may be the better option. Also think about how you plan to maintain your web presence and how much resource you can dedicate.
Based on your resources, interests and needs, you might’ve decided that you’re ready to make your own website.